Description: The Ad Council is a private, non-profit Association that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The Ad Council produces, distributes and promotes public service campaigns on behalf of non-profit Associations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being and strengthening families. The Ad Council has endeavored to improve the lives of all Americans since first creating the category of public service advertising in 1942. Ad Council icons and slogans are woven into the very fabric of American culture. From our earliest efforts including "Loose Lips Sink Ships" and Smokey Bear's "Only You Can Prevent Forest Fires," to the iconic “Friends Don’t Let Friends Drive Drunk” and of course, "A Mind is a Terrible Thing To Waste" - Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 70 years.